Lacks potential of taking higher risks and costs as well Strengths Unique, smooth and creamy texture of yoghurt No artificial thickners used Accumulation of cash by Horizon from IPO Being dropped out of traditional channel Opportunities Higher average shelf life of 50 days Strong relationships with leading natural foods retailers High quality and great taste Analysis of Strategic Options- The company has three options in front and needs to adopt one of them to meet its revenue related goals. Option 1- The first option is to expand six SKUs of the 8-oz. Option 2- The second option is to expand four SKUs of the 32'oz. Option 3- The third option is to introduce two SKUs of a children's multi-pack into the natural foods channel.
Natureview Farm is an 11 year old company, it mainly manufactures and markets refrigerated cup yogurt. Natureview Farm produces such yogurt which is applicable for all ages due to its creamy, unique and smooth texture.
It has three product lines namely 8 oz. Multi pack for children. Natureview Farm has a great advantage on other competitors that its product has greater average life span than others in the market.
Strategic Situation Facing Management in the Case 1. Midwest and West are more favorable for product sales as Midwest carries more no. Analyze the Competition The main weakness of the other competitors is that their lifespan of products is less than 30 days while Natureview lifespan is around 50 days.
They require multiple production plants to reduce shipping time to their distributers. They use artificial flavors for thickening. But their strength is that they have good public relations and large market share in Supermarket Channel. If take any action then they will try their level best to denaturalize our actions and will perform strategies to fail our product sales.
Our weakness is slotting price we offer to the supermarkets. Moreover we also lack market share in Supermarket Channel. Our marketing strategies are also insufficient and advertisement is not helpful. Gruella marketing needs to be improved I think it is insufficient.
Because a client can be more beneficial than a customer as you have developed relations with client and surely client would recommend to others to use our product.
For attracting new customers we need to introduce a new product in product line or you can say to introduce a new product in a new channel or environment. Recommended Strategy Companies typically have the greatest potential for growth when they choose to introduce their existing products or services to new markets.
Oftentimes this requires a direct marketing campaign to a new audience that is most likely to use this product or service. Companies can also choose to introduce their products or services to new geographic markets.
This is another area in which direct marketing campaigns can generate sales. Marketing campaigns use strategic communications to help bring awareness to products and services that nontraditional users are unaware of.
Three options were given by senior management which is as follows: Expand 6 SKUs of 8 oz.
Expand 4 SKUs of 32 oz.Natureview Farm Case Study Andeja Hart, Chrisoula Tsonis, Alodie Efamba and Ly Nguyen How about at a natural foods store? By show of hands, how many of you buy yogurt from your local supermarket?
Background & Problem Definition Natureview Farm is a small yogurt manufacturer with annual revenues of $13 million. It produces three different size cups – 8 oz.
MKTG – Dr. Neeraj Bharadwaj Binh Tran, Jai Gulati, Geoff Fadden & Amir Kesten. Natureview Farm, a small yogurt manufacturer, had performed phenomenally at increasing its revenues by more than times in one decade. Natureview’s venture capital has now decided to cash out, forcing Natureview to increase sales revenue to $20 million by in order to position itself at the most attractive value level for . Natureview Farm Case Study Andeja Hart, Chrisoula Tsonis, Alodie Efamba and Ly Nguyen How about at a natural foods store? By show of hands, how many of you buy yogurt from your local supermarket?
cup, 32 oz. and 4 oz. cup multipack. However, Natureview’s goal is to increase its annual revenue to $20 million in two years.
With a. Natureview case analysis 1. NATUREVIEW OBJECTIVE: They have to make strategic marketing decisions to grow revenues to $20,, from their current $13,, before the end of .
P and G Case Study Presentation: The following is a proposed brand launch plan for P and G's new H liquid dish soap. Natureview Farm, a Vermont-based producer of organic yogurt with $13 million in revenues, is the leading national yogurt brand (24% market share) sold into natural foods stores.
Natureview Farm Case Study Analysis of Natureview Farm's operating environment and its internal capabilities. The Natureview Farm Inc, a small yoghurt manufacturer, wants to grow its revenues by over 50% by the end of