You can also make promotional kits to help you shop around unreleased music to labels, book shows, or to have something professional to send to people in the industry who you might want to work with. The following post breaks down what to include in your EPK, how to include it, and all of the other pertinent information we could figure out how to cram into this post so you never have to send out a crappy press kit again.
It should provide unique and useful information that has a degree of urgency to it. This is the place to convey to the reader the main point of your press release. Look for that great hook that will stop readers in their tracks and lure them into the body of your press release, making them curious to find out more.
As mentioned, your headline must contain newsworthy information. It should read more like a headline to a news story than a headline of a sales letter.
Jiyan Wei is the director of Product Management for PRWeb and a frequent speaker at marketing, PR and SEO events including MarketingProfs, NewComm Forum, SMX and PubCon. For more resources to help you craft a killer press release, read Jiyan's posts and more on the PRWeb blog. 25 Ways to Make Your First Online Sale - Kissmetrics Copyblogger has pieced together six ways to write a killer press release, guide, covering everything you. Jun 09, · Research actual press releases on the web to get the feel of the tone, the language, the structure and the format of a press release. Avoid using jargon or specialized technical terms. If accuracy requires the use of an industry-specific term, define it%(59).
The name of the business or organization you are writing the press release for should be included in the headline. For instance, you could put in here the date and time of an event, a website address, or key statistic.
The other benefit is the information in the subhead is given more weight by the search engines in determining where a page shows up in their results pages.
Section 3 — The Opening Paragraph First list the city and initials for the state or province that the press release is originating from, followed by the date.
Using the inverted pyramid style of writing where the most important information is listed firsttry to present as much relevant information as possible in the next few sentences. Section 4 — Body Copy Often the body copy begins with a quote from a top executive or a leader in the industry.
The mission of the body copy is to give specific information about the benefits of the subject of your press release.
It should answer the question: Tips for coming up with a great quote for your Press Release The quote should be from a top leader in the organization the press release originates from, or from a well-respected person within the industry.
It should not be from a publicist or marketing director. If it is, people will label it as having less credibility. Plus, it can lead your readers to conclude your press release is really a sales pitch and that what they are reading is potentially untruthful.
Offer new and valuable information that lends credence to the overall message you are conveying with your press release. The quote can contain statistics, dates, personal opinions, or specific information related to your news.
You can talk about the impact of your news on the company, location, employees, community, and industry. To get the quote that best fits your press release, provide a draft quote to your client that hits on the main points you want to convey to the reader.
The quote is one of the few areas in the body content where the company can actually self-promote the product, service, or event that is featured in the press release.
This is because a top leader or industry representative that is talking about the benefits and expectations of a product is much more subtle than having the same information recited in regular content.
Section 6 — About Section If you are writing multiple press releases for the same company, you can write this section once and reuse it. This should only be a paragraph in length and should contain the most impressive information about the company. List your email in the following format to avoid spam email: Nameatdomaindotcom or dotorg, dotnet, etc.Search the world's information, including webpages, images, videos and more.
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A good press release is one of the most effective Communications and Media Assistant Phillip Byrne gives you top tips on how to write the perfect release What is a press release?
A press release is a standardised way of communicating with journalists. If written well it will Write a killer press release. Here’s a handy template for writing a press release – stick to these guidelines and how_tos/attheheels.com † The Media Trust Online Guides provide lots of helpful How To: Write a killer press release Author: Friends of the Earth.
Here are 7 Killer Tricks To Make Your Press Release Stand Out: Catch Their EYE ~ Your headline – and subject line, if e-mailed – must be attention-grabbing and the first paragraph short and newsworthy, summarizing the juiciness of your story.
Headline and secondary headline – The headline is crucial to your press release as it is the first thing that will catch the reader’s attention. Keep it short, interesting, and descriptive. Having a secondary headline is a great way to give more information without taking away from the main headline.