The main goal of an executive summary is to make even the most technical paper readable and understandable. An executive summary is also used as a basis to understand complex reports or papers through its context and information.
While it can be tough to fit on one or two pages, a good Summary includes: The Executive Summary is often the make-or-break section of your business plan.
So think of it as a snapshot of your business plan. Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following.
Refine and tighten your concept. Think of it as a written "elevator pitch" with more detail, of course. Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors.
As you develop your Summary you will naturally focus on the issues that contribute most to potential success. If your concept is too fuzzy, too broad, or too complicated, go back and start again.
Most great businesses can be described in several sentences, not several pages. Your business plan walks the reader through your plan.
What ranks high in terms of importance? Acquiring the right location? Your Summary can serve as a guide to writing the rest of your plan. Make the rest of the process easy. Once your Summary is complete, you can use it as an outline for the rest of your plan. Simply flesh out the highlights with more detail.
Then work to accomplish your secondary objective by focusing on your readers. Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well.
Work hard to set the stage for the rest of the plan. Let your excitement for your idea and your business shine through. In short, make readers want to turn the page and keep reading. Just make sure your sizzle meets your steak by providing clear, factual descriptions.
The following is how an Executive Summary for a bicycle rental store might read. Introduction Blue Mountain Cycle Rentals will offer road and mountain bike rentals in a strategic location directly adjacent to an entrance to the George Washington National Forest.Your executive summary should focus only on the positive elements of your research and business plan.
Leave the discussion of risks, obstacles, and challenges for the body section of your plan. Try to use a positive tone and language in your summary.
Overall, an executive summary is a quick overview of your business plan as a whole. It should be concise but it should also be able to clearly explain the goals and objectives of the plan. Additionally, it should be written in a professional manner and be able to express and answer the needs of the readers.
The Metolius Agency graphic design business plan executive summary. The Metolius Agency is a graphics design and visual communications firm concentrating on corporate identity work.
Write your business plan with the #1 online business planning tool. Start Your Plan. Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following.
1. Refine and tighten your concept. Jul 24, · Before you develop your executive summary for seeking investment, understand the relationship between business plan, executive summary as the first section of a business plan, and a stand-alone executive summary/5(). The executive summary is a crucial part of the business plan.
It is a synopsis of the main points of your business plan, highlighting the key features. This is usually the first part of your plan.