Cohen dropped out of school.
Improved credibility due to the brands constant involvement social activities 3.
Large market share in USA in premium ice cream category 4. Environmental friendly packaging 6. It was the first branded ice cream to be taken in space shuttle 7. Strong legacy since it is formed in 8. It has a strong advertising and marketing presence Weaknesses 1.
Intense competition means limited market share 2. The brand name has been hurt by past political and social controversies Opportunities 1.
Frequent product innovation and diversification to address threats of substitute and imitation products and meet changing consumer preferences i. Continue franchising scoop shops to increase its market reach and withstand growing competition, both nationally and internationally.
Extend the brand into other categories Threats 1. Health conscious people refraining from ice creams or switching over to low fat ice creams 2. Increasing competitors in premium category as well as in local markets 3.
Protect its public image in light of the recent acquisition by Unilever by maintaining its current position as a market-leader in environmentally and socially responsible business practices.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.Ben & Jerry SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ben & Jerry: 1.
High Brand recall among US consumers, prestigious branding through different promotional events “free cone day” 2. Improved credibility due to the brands constant involvement social activities 3.
Jan 31, · Ben & Jerry’s SWOT Analysis According to Ben and Jerry’s website, In Ben & Jerry’s was started with $5 correspondence course in ice cream-making from Penn State and a $12, investment.
Ben and Jerry then opened their first ice cream shop in a renovated gas station in Burlington, Vermont. Visit Ben & Jerry's Factory Tour, one of the happiest places in Vermont.
Info about the tour, scoop shop, and gift shop. Ben and Jerry's SWOT Analysis Strengths * Prestigious, established, successful, global operation, with sales in USA, Europe and Asia, which is synonymous with social responsibility and environmentalism.
Ben & Jerry’s is a very famous ice-cream brand, founded in by Ben Cohen and Jerry Greenfield and is now a division of the British-Dutch Unilever conglomerate. Since it has been bought by Unilever in , this brand dominates the ice-cream, frozen yogurt, sorbet market.
Weaknesses in the SWOT analysis of Ben & Jerry’s Ice Creams. Some of the key weaknesses of Ben & Jerrys are: Presence of Unilever: After Ben & Jerry has been taken over by Unilever the company which had an identity of its own faces the risk of losing its individuality since it might get absorbed into the company’s corporate culture.